Andriy Ryzhykov joined the jury of the Marketing awards in development competition

Andriy Ryzhykov joined the jury of the Marketing awards in development competition

This is the first in Ukraine selection of the best marketing solutions in the field of development. Developers, managing companies, architects, advertising, communication and branding agencies, brokers and realtors will compete for the privilege in promoting the ability to advertise real estate.

“Almost every week in Kiyv announcing the construction of a new RC – today in the capital and the region is selling in almost 700 complexes! The commercial real estate market is not less crowded. Thus, by the end of 2020, more than a dozen SEC are planned to be opened in Kyiv. Without proper positioning and promotion, it is very difficult to realize real estate in conditions of ever-increasing competition. Therefore, the degree of creativity is more than ever high and at times it flushes so much that it seems, instead of attracting the target audience, the advertisement works only on the hipp. It would be desirable to hope that the competition will set the vector of marketing development in the real estate segment, and in the future, the marketing function will shift from focusing on the creation of a high-quality product that a priori generates the same desirable demand, “said Andriy Ryzhykov, CEO and managing partner of DC Evolution.

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